I AM QUITE COMPETITIVE...
...IN STUPID THINGS LIKE CARD GAMES.
I AM QUITE COMPETITIVE...
...IN STUPID THINGS LIKE CARD GAMES.
Printing is static - meaning you have one set content and you can reproduce it a thousand times. Digital printing changed this by making every print seperate and individual. Giving the oprtunity to personalize each print job and reach customers on a personal level.
During my studies we did some technical work experiences in printing and as part of the work experience in digital printing we worked on a personalized print product. We especially had a closer look on image personalization and worked with the software 'DirectSmile'. The aim of image personlaization is to assign an image to a person individually and to reach customers directly.
For the project we wanted to avoid personlized content as in advertising, flyers and postcards and aimed to create a product for pleasure in everyday life. The result was a presonalized card game. Customers can individually put in their details (Name & DOB) into the data base and choose or create an Avatar for themselves as King. Queen and Jack are created the same way, but with details and avatars of friends or family members close to the client.
DirectSmile is an all-in-one Software for Marketing Automation. It creates, personalizes and automates marketing across web, e-mail, mobile, social and print media. DirectSmile Marketing Automation software doesn't require any programming skills, and it integrates with existing CRM systems. Enabling cross media marketing automation with easy access and maximum freedom
DESIGN
Create the design of the card game (back & front of the playcards and the packaging) with personalized elements (name, DOB and avatar)
AUTODESK CAD
Create and draw the layout of the folding box in CAD for the cutting plotter
DIGITAL SHEET ASSEMBLY
Creation of print sheets in InDesign as a basis for DirectSmile
CONCEPT & LAYOUT
implement the concept and Layout into DirectSmile
AVATARS
Create and implement custom avatars, clients can choose from
DATA BASE
Implement data base for clients to put in their details (Name & DOB)
DIRECT SMILE
Connect data base and InDesign file in DirectSmile to create the personlaized product
IMPOSITION
Assemble of the personalized elements on the print sheet and creating a print PDF
PRINT & FINISHING
Printing, cutting, stamping and folding the cards and folding boxes
FORMAT
Cards: 53 mm width, 82 mm length, 32 cards
Folding Box: 55 mm width, 84 mm length and 12 mm height
PRINTING METHODS
Cards: Digital Printing
Folding Box: Digital Printing
PAPER
Cards: 300 g/m²
Folding Box: 300 g/m²
PRINT FINISHING
Cards: Cutting, stamping and collecting
Folding Box: Cutting, folding and glueing
